More than 50% of its digital audience reportedly earns above $100k a year. The brand also has an affluent circulation, with homeowners making up 71% of its combined consumer base across print and digital.

Sports Illustrated’s readership is dominated by men on print and digital platforms, with a combined male/female ratio of 70%/30%. For example, at the 2018 Olympics in Pyeongchang, Shiffrin pulled out of two events and underperformed in another after weather-induced scheduling changes and media obligations followed her giant slalom gold-medal win.Īnd even though she returned to the mountain to earn her a silver medal in the combined event - a gritty, resilient performance that, in hindsight, looks similar to Biles' bronze-medal comeback in Tokyo last summer - her trip to South Korea was widely considered a bust.Established in 1954, Sports Illustrated has been on the scene of sports journalism, illuminating the full scope of the sports ecosystem for over 100 million enthusiasts across the world. Now 26, Shiffrin is shouldering a burden few besides Simone Biles or Shaun White could ever fathom all eyes are on her once every four years, and anything short of perfection is deemed a letdown. The Vail, Colorado, native became the youngest alpine skiing slalom champion in Olympics history when she won gold in Sochi eight years ago, just a few weeks shy of turning 19. Shiffrin has long been a ski racing phenom. Mikaela Shiffrin is one of four cover athletes for Sports Illustrated's 2022 Olympics issue. Account icon An icon in the shape of a person's head and shoulders.

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